City Builder Game DRM Burned

The city builder game Dawn of Discovery was released at the end of June and I've heard a lot of good buzz about it. It even got a Metascore of 84. It seems like the kind of game I would really like. I almost purchased it but then I noticed some fine print: "TAGESTM 3 machine activation limit." I was shocked. Some research shows that it has caused a lot of backlash, earning it 1.5 stars on I wonder, how much this has hurt sales?

After some research I found some hearsay that they'll raise the restriction if you contact them and are a legitimate user. That's good, but it still doesn't easy my fears. I've found in general that support issues like that eventual disappear and you are left hanging. I'm the kind of user that plays games for years after they're release. I've installed Medieval Total War countless times. When I buy a game it is more of an investment, and an activation limit reduces its value to me. If it was only $15 to $20 then it might be worth only playing three times. I hope in a year or so it comes out on Steam without the activation limits, and it'll probably be cheaper too.

I wonder, how will this change Ubisoft's profit formula?

Update: I've heard rumors that the 1.1 patch removed the DRM, but it appears to only apply to European Retail versions.